Design for People – SOTGC Article

My most recent article for Stilettos on the Glass Ceiling is about how to find project success by designing for people.

Jessica-K

Are you creating, designing, or developing something? Aren’t we all, really?

No matter your industry or profession, we all create and design new things.

Some of us actually build products, some of us design services for customers or users, some of us develop new processes within existing businesses and frameworks, some of us are making our way through uncharted entrepreneurial territory and everything we do is a new creation or development.

Design firm IDEO uses what they call design thinking, or human-centered design, in the development of all of their projects – whether it is a new product, service, or experience.

Their projects include developing the Apple mouse, kids toothbrushes, patient experiences for a children’s hospital, digital platforms to teach millennials about money, and so much more.

Their focus? People. People are always the center of their design process.

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